We are a global leader in the sporting goods industry.

We specialize in the design, development, manufacturing and commercialization of branded and licensed sports equipment and accessories.

Our Portfolio

We work with the industry’s most iconic sports and lifestyle brands including Nike Equipment & Accessories, Jordan Brand Equipment & Accessories, Dakine Equipment and Vertra Premium Suncare.

Global Headquarters: Southern California

With locations throughout the US, Netherlands, China, Thailand and Vietnam. Here you’ll find a unique culture comprised of entrepreneurs and innovators, creators and builders, who have an innate passion to win in every category in which we play and Enjoy the Journey along the way.

Office Locations

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Executives

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<h1><span style="font-size: clamp(17px, 1.5vw, 28px); line-height: 133%">Jon Hirshberg</span></h1>
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Jon Hirshberg

President, Chief Executive Officer
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<h1><span style="font-size: clamp(17px, 1.5vw, 28px); line-height: 100%;">Blake Fix</span></h1>
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Blake Fix

Senior Vice President, General Counsel
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<h1><span style="font-size: clamp(17px, 1.5vw, 28px); line-height: 100%;">Kurt Hoffman</span></h1>
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Kurt Hoffman

Senior Vice President, Chief Operations Officer
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<h1><span style="font-size: clamp(17px, 1.5vw, 28px); line-height: 100%;">John Melican</span></h1>
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John Melican

Senior Vice President, Chief Commercial Officer

Leadership

Xandy Anderson
VP, Product (Dakine)

Robert Arluna
VP, Product (Nike)

Chris Beaudin
VP, Information Technology

Chico Bukovansky
VP, Sales (Dakine)

Kellie Galland
Chief of Staff

Derek Haines
VP, Supply Chain

Ric Munoz
VP, Business Development and Corporate Strategy

Napachara Nalinkarn
GM, Asia

Raeanne Norberg
Sr. Director, Human Resources

Francisco Yanez
VP, Product Development (Nike)

Jahnavi Parekh
VP, Finance

Ingrid Poelemeijer
GM, International

Tory Upham
GM (Dakine)

Our Legacy

In 1997, Ronnie Hirshberg, founder and CEO of the sports equipment and accessories company Agron, lost his battle to pancreatic cancer at the age of fifty-four. A year later, his son, Jonathan Hirshberg committed to carry on his father’s legacy through the formation of a new sports equipment company, JR286. Named for Jon and Ron and in honor of their off-shore racing boat, the Revenge 286. 20+ years later, Ronnie’s passion for speed, adventure and business lives on within the walls of JR286 and its employees across the globe.

Philanthropy

JR286 is proud to support the Hirshberg Foundation for Pancreatic Cancer Research, a national, nonprofit organization dedicated to the fight against pancreatic cancer. We do so in honor of Ron Hirshberg, father of our Founder & President Jonathan Hirshberg, who passed away at the age of 54, and the thousands of people who are diagnosed with this disease each year.

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